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Matrimonial Website Shaadi.com Removes It's Skin Filter Option
The skin colour filter allowed uses to search for a potential partner on the basis of their complexion.
New Delhi: A nationwide matrimonial website Shaadi.com has finally removed its skin color filter after receiving criticism. According to BBC, Shaadi.com removed an option that allowed users to search for potential partners on the basis of their skin tone after US-based Hetal Lakhani started an online petition against the option.
The matrimonial website said it was a "product debris we missed removing" and added that the filter "was not serving any purpose".
The action to remove the complection filter arose after the raging debate in Bollywood Industry regarding nepotism and discrimination. Many Bollywood celebrities, mostly actresses were being blamed for promoting fairness cream and products. Social media and many of its viewers also Johnson & Johnson to stop selling its line of skin-whitening products in India.
The obsession with fair skin is still notorious within South Asian communities," wrote Hetal Lakhani in her online petition, which has garnered over 1,600 signatures.
"Shaadi.com has a colour filter that asks users to indicate the colour of their skin using descriptors like 'Fair', 'Wheatish', and 'Dark' and allows users the ability to search for potential partners on the basis of their skin colour," she wrote. "We demand that Shaadi.com must permanently remove its skin colour filter to prevent users from selectively searching for matches based on their preferred skin colour."
The partition took place after Ms. Hetal received a message from one of the Shaadi.com user Meghan Nagpal. "I emailed them (Shaadi.com) and one representative said this is a filter required by most parents," Ms. Nagpal told BBC. After she receives the post and discusses, she decides to take down the skin filter and signs a petition.
"I wanted to tackle this in a way that could make a difference so I started a petition," said Ms. Lakhani. "And it just took off like wildfire. Within 14hours we had over 1,500 signatures. People were so glad we were raising the issue." she further added. issue and debate about racism pretty much common in India. For many years celebrities have been promoting fairness creams and products. The issue once again arose after a rising number of protests in support of George Floyd, an African American US citizen who died in vain because of police brutality.