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BARC To Pause Weekly Ratings For News Channels To Reviews System Amid Fake Ratings Row
BARC to pause weekly ratings for news channels for 3 months as it reviews its system amid fake ratings row
BARC To Pause Weekly Ratings For News Channels To Reviews System Amid Fake Rating Row
New Delhi: The rating agency BARC has decided to pause weekly ratings for the news channel for the three months as it reviews its system amid the row over the alleged rigging of the viewership rating by the three channels.
"...starting with the 'News Genre', BARC will cease publishing the weekly individual ratings for all news channels during the exercise. This exercise is expected to take around 8-12 weeks including validation and testing under the supervision of BARCs Tech Comm. BARC will continue to release weekly audience estimates for the genre of news by state and language," BARC said in a statement today.
The Republic TV is among the three channels being investigated for the alleged gaming rating and using them to spread the fake narratives and gain ad revenues.
The News Broadcasters Association welcoming the decision of the BARC said the period of suspension of ratings "will be utilized to implement important reforms at BARC".
"Recent revelations have brought disrepute to the measurement agency and by extension the broadcast news media. The corrupted, compromised, irrationally fluctuating data is creating a false narrative on What India Watches and has been putting pressure on our members to take editorial calls that run counter to the journalistic values and ideals of journalism," said Rajat Sharma, president of News Broadcasters Association.