#Cleanathon: PM Modi Praises NDTV For Creating Awareness On Cleanliness, Hygiene

#Cleanathon: PM Modi Praises NDTV For Creating Awareness On Cleanliness, Hygiene

#Cleanathon: PM Modi Praises NDTV For Creating Awareness On Cleanliness, Hygiene (file image)

New Delhi: Prominent media group, NDTV was congratulated by PM Modi for its role in creating awareness on cleanliness today, referring to the fifth edition it's Banega Swachh India Cleanathon. The tweet from PM Modi comes on the  day the country is observing Mahatma Gandhi's 149th birth anniversary by organising clean-up drives and spreading the word on good hygiene.

The cleanathon has helped build toilets in rural areas, conduct clean-up drives and spread awareness on sanitation, health and hygiene in tandem with the Modi government's flagship Swachh Bharat Abhiyaan.

Veteran actor Amitabh Bachchan is the campaign ambassador of Banega Swachh India Cleanathon, attended by a number of fellow-celebrities.

Earlier, on tuesday, PM Modi had unveiled the "Four P Formula", at the Mahatma Gandhi International Sanitation Convention. The four P formula comprising political leadership, public funding, partnerships and people's participation -- to make the world a cleaner place to live in. The compliment for NDTV came in the evening.

Also Read: "The One Who Brought Everyone Together" PM's Tribute To Mahatma Gandhi

"I congratulate team @ndtv for their notable efforts to further awareness on Swachhata. They have brought people from all walks of life on their platform to further discussions on ways to make India cleaner," PM Modi tweeted at 5.25 pm.


Over the last four years, significant progress has been made on the cleanliness front, as reported by the government.  The Prime Minister had claimed that the sanitation convention that the Swachh Bharat Mission has brought about a major change in public behavior, and raised rural sanitation levels to 94 per cent from 38 per cent in 2014. "Five lakh villages and 25 states have become open defecation free," he said.

Today, in honour of the father of the nation, Mahatma Gandhi's birth anniversary, several politicians were seen sweeping roads and surrounding areas . A video of Puducherry Chief Minister V Narayanasamy stepping into an open drain and cleaning it with a spade went viral on the social media this morning.

The Swachh Bharat Abhiyaan was launched by the Modi government, its flagship scheme to promote cleanliness and hygiene in the country, on Gandhi Jayanti in 2014. The objective of the mission is to declare India open defecation free by October 2, 2019, when the nation observes the Father of the Nation's 150th birth anniversary.

 Prime Minister inaugurated the 'Swachhata Hi Seva' movement, last month, in order to encourage public participation in the cleanliness mission.

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